IRMCO GEL® & IRMCO EXTREME® tube bending lubricants are most effectively and efficiently applied using the IRMCO ELEVATOR PUMP SYSTEM: a system comprised of a lubricant pump integrated with a ball valve metering assembly that regulates the amount of lubricant pumped through mandrel rods and wiper dies. This system provides an optimized lubricant coating while minimizing waste. A “follower plate” lowers as lubricant is pumped from the drum or pail – minimizing pump capitation and preventing starving tooling of lubricant. The amount of IRMCO GEL or IRMCO EXTREME can be controlled by time and fluid pressure and the valve configurations can vary from one to six valves to accommodate different production cells or just one or two benders.